Book 1 of 3, by Chandra Mani Prasad
Every claim in this book carries its source, its date and a strength rating. The checks are run on a real store we own, and the unflattering results are printed. It makes no promise of rankings.
PDF and EPUB, sent by email after payment. Version 1.1 is free to all buyers. $24 until 20 October 2026, then $29.
Every claim is rated STRONG MODERATE WEAK
The book runs its checks on Adiyogi Herbal, a small online store that we own, and prints what it finds. This is the central result of Chapter 5.
Let throughNot let through
Of every sixteen requests an AI crawler made to the site that week, roughly one was let through. None of it appeared in the server's logs.
STRONGFirst-party observation of one property. Oriel's audit of Adiyogi Herbal, seven days of Cloudflare data viewed on 30 September to 1 October 2026. The site had passed every check that can be run from the server side.
Most AI crawlers read only the HTML your server sends. Content that JavaScript adds in the browser does not exist for them. Chapters 3 and 5 show how to test your own pages.
MODERATEOf 32 crawlers tested, only Googlebot and Applebot ran JavaScript. searchVIU, November 2025, 1.3 billion requests. The source sells a JavaScript-SEO tool.
Hand-picked leaves, blended in small batches. Free delivery over ₹500. 214 reviews.
Add to cart<!doctype html>
<html>
<head><title>Store</title></head>
<body>
<div id="root"></div>
<script src="/assets/app.js"></script>
</body>
</html>
No product name. No price. No description.
Illustration of a browser-rendered store. It is not a real site.
Most GEO advice is published by firms selling GEO. The book rates each claim by the evidence behind it and names the commercial interest of every source, including ours. Pick a claim to see its entry.
"GEO delivers up to 40% uplift."
The figure comes from a paper that measured reranking among documents already retrieved. It did not measure getting found.
"Add schema markup and AI will cite you more."
A study of 1,885 pages that added JSON-LD, against about 4,000 matched controls, found no significant positive effect on AI citations.
"Rank in the top 10 and AI Overviews will cite you."
The share of AI Overview citations that also rank in the classic top 10 fell from about 76% to 37.9% in six months.
"AI engines read your E-E-A-T signals."
This is not documented for any engine in the sources we reviewed. E-E-A-T is a concept from Google's rater guidelines and is not itself a ranking factor.
Every chapter ends with a pass-or-fail checklist for your own site. These are the outcomes they add up to.
About 66,000 words. Read the chapters in order; later ones correct and extend earlier ones.
Level 1
Level 2
Three excerpts, word for word from the book.
Swipe sideways to see all three.
From Chapter 1
In GA4, open Reports, then Acquisition, then Traffic acquisition. Change the primary dimension to Session source/medium. Search for "chatgpt", then "perplexity", "gemini" and "copilot". Note the sessions for the last 90 days. Write the word "floor" next to the number.
If it is zero, that does not mean no buyer came to you through an AI answer. It means none arrived with a label.
From the Chapter 5 checklist
From the Chapter 1 evidence box
Five appendices follow: a crawler reference, a glossary, the full Book 1 checklist, the sources, and what version 1.1 will add.
The whole first chapter is on this site, free. You don't need to give an email address to read it.
Read Chapter 1 freeLeave your email and the PDF of Chapter 1 opens for download straight away. We will also tell you when version 1.1 is out.
We will send occasional news about the book. You can unsubscribe at any time.It does not promise citations, rankings or traffic. A critical survey of 45 studies, published in July 2026 as a preprint, found no technique with a stable, long-term, cross-platform causal effect, and the book says so.
Book 1 makes a site capable of being cited. What the site says, and how to measure whether anyone is listening, is the subject of Book 2.
The checks in Level 2 were run on a site he owns, and the book says which of them are still unfinished.
Our interest, stated plainly: Oriel owns the example store, publishes this book through Oriel Press, and plans to sell services in this field. Read us as you would read any other source with something to sell.
If you would rather have the checks in this book run for you, write to Oriel Inc.
Pay $24$29 in US dollars. The PDF and EPUB arrive by email.
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Read Chapter 1 in full before you buy. If you are charged twice, or a file won't open or isn't what this page described, tell us within 7 days and we will replace it or refund you.
Yes. Chapter 1 is free to read on this site, in full, without giving an email address.
Oriel Inc., a sole proprietorship owned by Chandra Mani Prasad in Gurugram, India, which publishes as Oriel Press. Our postal address, phone number and email are at the foot of this page.
PDF and EPUB. Both are sent to your email after payment.
Yes. Version 1.1 is free to all buyers. It adds the results that were still being measured when version 1.0 was published.
The files download straight away, so all sales are final. Please read Chapter 1 first; it is free. If you are charged twice, or a file doesn't arrive, won't open or isn't what this page described, write to [email protected] within 7 days and we will replace it or refund you in full. The full terms are in the refund policy.
GEO Practitioner and GEO Engineer are in preparation. Book 1 buyers are told first.
GEO Foundations is the first of three books. The other two are in preparation, and Book 1 buyers are told first.
Levels 1 and 2. How AI search works, and making one real site technically ready for it.
Levels 3 and 4. Content and measurement.
Levels 5 to 7. The machinery underneath, and how to build on it.